What Pinball Can Teach Us About Web Strategy
I used to play the silver ball. From Soho down to Brighton I must have played them all. Well, actually I've only played pinball a handful of times but this post gave me a chance to riff lyrics from The Who, so I couldn't resist being dramatic. I do love a pinball machine, however. They're tactile and responsive; You feel part of the machine. The ball is unpredictable but if you hit the right places it increases momentum, Pinball Spot Lights and triggers additional events, more balls, more bang and more feedback. This got me thinking that pinball is a bit analogous to website strategy and social media integration. Pinball games are like website ecosystems - Think of the silver ball as a website visitor who is traveling around the interweb. They may have a destination or objective in mind but how do they get there and how many touch points will earn points? What touch points will keep them coming back and how can they all be tied together to really light things up? An effect